In Slovenia, water from the public water supply system is classified as food and is therefore subject to strict and regular quality controls—much stricter than those for bottled water.

Products featuring the slogan In Slovenia, water is drinkable EVERYWHERE (V Sloveniji je voda pitna POVSOD) are intended for everyone (schools, kindergartens, institutions, gifts for individuals, corporate gifts, tourism promotional items) wishing to emphasize the fact that drinking water in Slovenia is not a commodity to be taken for granted, and that caring for drinking water must be one of the main priorities, not only in Slovenia but all over the world.

Products with the slogan (In Slovenia water is drinkable EVERYWHERE) can also be highly useful in tourism. Through the imagery and slogan, we can quickly convey to foreign guests that they should drink tap water instead of buying bottled water, as doing so wastes money and pollutes the environment unnecessarily. Therefore, products featuring the slogan (In Slovenia water is drinkable EVERYWHERE) will also serve as an ideal souvenir with a meaningful message... .